Measurement
Netflix Introduces Conversion Pixel And Expands API
Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.
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Measurement
12 stories from the past week in Measurement, from The 5:45 Ops Desk.
Zeta Global Acquires Two Companies In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s…
Horizon Media Executive Maria Tullin Discusses Future Of Audio
As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy.
Google Adds Fast Delivery Setup For Retailers
Google Merchant Center now lets retailers set up Fast Delivery in six countries, with eligible listings showing labels like ‘Get it by [Date]’ and appearing under the ‘Get it fast’ filter in the US.
Lendi Measures Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “you can’t improve what you…
Bing tests gift icon on the Shopping tab
Bing is testing a gift icon on its Shopping tab, a small visual change that leaves the tab’s behavior unchanged.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
Comic: Carriage Dispute
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Brave Search really wants you to ditch Chrome for Brave Browser
Brave Search wants Chrome users to switch to Brave Browser. A large pop-up on its search results page promotes the browser as a more private way to browse the web.
Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN.
Dedicated AI officers, platforms lead businesses to ROI
Despite a link between the executive role and better returns, clear ownership over AI matters more than titles, a Wharton study found.
Salesforce buys AI analytics startup Loops
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation.