Google Adds Fast Delivery Setup For Retailers
Google Merchant Center now allows retailers to set up fast delivery options, which can encourage customers to buy and lower cart abandonment. This feature may help products get more visibility in Google Search.
Original reporting · searchenginewatch.com
Original: “Google Merchant Center adds Fast Delivery setup for retailers”
Read “Google Merchant Center adds Fast Delivery setup for retailers” at Search Engine Watch →
How this was written. The 5:45 Ops Desk wrote this article with a language model from Search Engine Watch’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Watch’s report
- Google Merchant Center now allows retailers to set up fast delivery options for their products.
- Fast delivery options can encourage customers to buy and lower cart abandonment rates.
- Products with fast delivery options may get more visibility in Google Search through the 'Get it fast' filter.
- Retailers can set up fast delivery options for several countries, including Australia, Canada, and the US.
- Eligible product listings can display labels such as 'Free-of-charge 3-day delivery' or 'Get it by [Date]'
Google Merchant Center account owners can now set up fast delivery options for their products, according to Search Engine Watch. This new feature was first spotted by Hana Kobzová. The ability to offer fast delivery may encourage customers to complete their purchases, as shorter delivery times can be a deciding factor for shoppers.
The fast delivery setup can help retailers lower cart abandonment rates, as customers are more likely to buy products with shorter delivery times. Additionally, products with fast delivery options may get more visibility in Google Search through the 'Get it fast' filter, which is currently only available in the United States.
Retailers can set up fast delivery options for several countries, including Australia, Canada, India, Japan, the UK, and the US. The delivery times for these countries range from one to four days, depending on the location. This allows merchants to highlight their quick shipping options, which can be a key factor in attracting customers.
Eligible product listings can also display labels such as 'Free-of-charge 3-day delivery' or 'Get it by [Date]', which can provide customers with clear information about delivery times. This feature gives merchants a way to showcase their fast delivery options and may help them stand out from competitors.
The 'Get it fast' filter in Google Search can help customers quickly find products with fast delivery options. This filter is currently only available in the US, but it may be expanded to other countries in the future. By setting up fast delivery options, retailers can increase their products' visibility in search results and attract more customers.
The addition of fast delivery setup in Google Merchant Center is a significant development for retailers, as it can help them improve their sales and customer satisfaction. By providing clear information about delivery times, retailers can build trust with their customers and reduce cart abandonment rates.
As more retailers set up fast delivery options, it will be important to monitor the impact of this feature on sales and customer behavior. Search Engine Watch reported that this new feature is now available for Google Merchant Center account owners, and it may become an important factor in the competitive e-commerce market.
Questions and answers
What is the purpose of the fast delivery setup in Google Merchant Center?
The purpose of the fast delivery setup is to allow retailers to highlight their quick shipping options and encourage customers to buy, which can help lower cart abandonment rates.
In which countries is the 'Get it fast' filter available?
The 'Get it fast' filter is currently only available in the United States.
How can retailers set up fast delivery options for their products?
Retailers can set up fast delivery options for their products in Google Merchant Center, with delivery times ranging from one to four days depending on the country.
