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Image: AdExchangerEnterprise ITKevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and Founder James Avery told AdExchanger. “There are a…
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The pressure that’s been building around enterprise AI is about to give. See three of Forrester’s 2027 AI predictions and what they mean for spending, governance, and AI platforms.
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Image: Forrester
Webinars are one of the most effective ways to engage audiences at scale and should be a critical component of an integrated event strategy. Yet many B2B marketers still treat them as standalone broadcasts, focusing on delivery while underinvesting in…
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Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.