Data & CDP
Semrush Reports Google Providing Inaccurate Results To Rank Trackers
Google is serving swapped results to scrapers. Semrush, AccuRanker and Nozzle explain what it does to ranking data.
Section
Data & CDP
3 stories from the past week in Data & CDP, from The 5:45 Ops Desk.
MarTech Evaluates Composable Versus Packaged CDP Options
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset
Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the…