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3 stories from the past week in Privacy & Policy, from The 5:45 Ops Desk.
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The…
Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid into Prebid rather than Prebid bidding into ad…
Show ’Em Who’s Boss No CEO wants to fall behind in the AI race. Publicis is turning that fear into a selling point. The holding company saw consistent net revenue growth in Q3, up 5% from the first half of the year, and notably won PepsiCo’s business last…