The latest AI-powered martech news and releases
MarTech reported new AI-powered martech releases, including tools from Adfury and AgentSpot. These releases may impact customer engagement and experience.
Original reporting · martech.org
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How this was written. The 5:45 Ops Desk wrote this article with a language model from MarTech’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from MarTech’s report
- MarTech reported on the latest AI-powered martech releases, including tools from Adfury and AgentSpot.
- Salesforce's planned acquisition of Braze may impact customer engagement and experience, according to Airship CEO Brett Caine.
- Other companies, such as Aurora Mobile and Bazaarvoice, launched new AI-powered tools and partnerships.
MarTech reported on the latest AI-powered martech news and releases, according to MarTech.
Airship CEO Brett Caine commented on Salesforce's planned acquisition of Braze, saying it may hinder innovation. Iterable CEO Sam Allen noted that the acquisition validates the importance of customer engagement.
Cordial CEO Jeremy Swift stated that real-time customer engagement matters to brands, but activation only works as well as the data behind it. He also mentioned that AI agents may work from a partial picture if customer data sits in one system and the decision to act sits in another.
Other releases include Adfury's AI-native rich media tool and AgentSpot's multiplayer AI platform. Aurora Mobile partnered with NTS to integrate GPTBots.ai into contact center operations, and Bazaarvoice partnered with Profound to integrate user-generated content into AI search tools.
BigGeo launched Audience Composer to convert real-world visit data into digital marketing segments. Bloomreach opened its Loomi Connect platform to agentic workflows, and CallMiner expanded its customer experience intelligence platform with agent augmentation capabilities.
Change Agents launched Beacon, an agentic AI search platform for small businesses. Demandbase launched AI agents to manage B2B account engagement workflows, and DriveCentric built a group-level customer intelligence data foundation for automotive dealership groups.
Egnyte unveiled Context Studio and AI Control Center to govern enterprise document workflows. Higgsfield launched a tool that converts product page URLs into completed video ad campaigns, and Kochava added enterprise cost controls to its StationOne platform.
Questions and answers
What is the significance of Salesforce's planned acquisition of Braze?
The acquisition may hinder innovation and impact customer engagement and experience, according to Airship CEO Brett Caine.
What are some of the new AI-powered martech releases?
New releases include Adfury's AI-native rich media tool, AgentSpot's multiplayer AI platform, and Aurora Mobile's integration of GPTBots.ai into contact center operations.
How may AI agents work in customer engagement?
AI agents may work from a partial picture if customer data sits in one system and the decision to act sits in another, according to Cordial CEO Jeremy Swift.
