Oprah Winfrey Network President Tina Perry Expands Beyond Linear TV
Tina Perry is taking OWN beyond traditional TV, focusing on streaming and social media to reach new audiences. This shift is crucial as the entertainment industry undergoes significant changes.
Original reporting · adexchanger.com
Original: “How OWN’s Tina Perry Is Taking the Network Beyond Linear TV”
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Key points from AdExchanger’s report
- Tina Perry is expanding OWN's reach beyond linear TV through streaming and social media.
- Streaming has democratized content production, allowing more creators to share their stories.
- Perry is cautious about embracing new trends, such as microdramas, and is focused on maintaining the integrity of creative projects.
Tina Perry, president of the Oprah Winfrey Network (OWN), is being honored at the 2026 Cynopsis Top Women in Media Awards Gala, according to AdExchanger.
Perry has seen significant changes in the entertainment industry since joining OWN in 2009, including a shift towards brand identity and the advent of streaming, which has democratized content production.
The rise of streaming has allowed more creators to share their stories, and audiences can now be more selective about what they watch, making it essential for networks to know their target audience.
Perry spoke about how OWN is embracing new media formats, including short-form creator programs on YouTube and social platforms, such as 'Dating Download' and 'Glow Up at Five'.
OWN's approach to streaming and connected TV is focused on reaching audiences in different ways, with Perry considering the network as a brand that tells stories through various platforms.
Perry has been focused on building OWN's YouTube channel, recognizing the importance of the platform for African American audiences, and has seen significant growth in the channel's popularity.
Perry is also exploring new trends, such as microdramas, but is taking a cautious approach, weighing the experience of watching them and their broad acceptance.
Additionally, Perry believes AI technology can be a useful tool for the entertainment industry, enhancing creativity and saving costs, but emphasizes the importance of maintaining the integrity of creative projects.
Questions and answers
What is Tina Perry's approach to streaming and connected TV?
Perry considers OWN as a brand that tells stories through various platforms, including linear TV, YouTube, and social media.
How does Perry feel about AI technology in the entertainment industry?
Perry believes AI can be a useful tool, enhancing creativity and saving costs, but emphasizes the importance of maintaining the integrity of creative projects.
What advice does Perry have for women starting careers in media?
Perry advises women to nurture relationships and remain intentional in their careers, a principle she learned from Oprah Winfrey.
