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<url><loc>https://545mktg.com/a/2026-10-26/the-healthcare-marketing-tech-company-optimizerx-is-going-programmatic</loc><news:news><news:publication><news:name>The 5:45 Ops Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T11:00:18.453Z</news:publication_date><news:title>The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic</news:title></news:news></url>
<url><loc>https://545mktg.com/a/2026-10-26/ad-tech-industry-faces-measurement-challenges</loc><news:news><news:publication><news:name>The 5:45 Ops Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T11:00:18.453Z</news:publication_date><news:title>B2B Buying Decisions Are Moving Where Ad Tech Can’t See</news:title></news:news></url>
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