Five stories. Four minutes. Five days a week. All stack.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out…
A new Chrome extension uses AI to identify and hide LinkedIn slop — including the kind written by humans.
Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.
Google Search Console now includes a multimodal filter tracking searches made through images, Lens, and Circle to Search, with data currently available starting from September 10.