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The 5:45 Ops Desk

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Thursday, September 24, 2026

5 stories
Martech

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

AdExchanger Alyssa Boyle